Prathamesh Patil Senior Product Designer 5+ years
Enterprise SaaS, banking platforms, and AI tools - designed end to end, along with the design systems that keep them consistent at scale. Currently a design consultant at Deloitte.
Four case studies§01 Deloitte & Link Innovation · 2022–2026
Four projects, one thread: taking a product too tangled for anyone to explain, and giving it a structure everyone can use.
File 01 Banking · Web + Mobile
An Indian bank's digital experience was split across separate portals - and drowning in complaints. I designed the Savings Accounts & Deposits module of the unified replacement.
20-designer team Savings & Deposits Web + mobile
File 02 AI Platform · Enterprise SaaS
An AI platform that turns a single prompt into campaign content for every channel - with the brand's colors, type, and tone enforced at generation, not caught in review.
UX strategy & flows Creation → publish → analytics
File 03 Enterprise · Workflow Systems
A global energy company ran approvals through scattered email and chat. I led design on a system handling linear and non-linear approval paths - then an SAP-to-Appian migration with two incompatible UX patterns to reconcile.
Approvals · notifications · migration
File 04 Service Design · Retail
Tanishq knew billing was slow. Nobody could say exactly why. Store-floor observation, interviews on both sides of the counter, and a service blueprint turned one vague complaint into problem statements the business could act on.
Personas · blueprint · HMWs
§02 Self-initiated · self-built
When a problem keeps repeating, I build a tool for it - the same instinct as the client work, pointed at my own workflow.
Figma plugin · AI
Working build
Generates a production-ready token system from a brand's identity - primitive and semantic tokens, 10-step color scales, spacing and type styles, in light, dark, and high-contrast modes.
View project
Figma plugin
Working build
Audits any frame for elements detached from design tokens and reattaches them in bulk - reading context (background vs. border vs. text) to pick the correct semantic token across modes.
View project
AI tool
Working build
AI image tools are fast but forgetful - every generation drifts off-style. This tool locks an illustration style once, then generates every future asset inside it.
View project
Reference site
Live
Nobody remembers every UX law by name - but naming one turns a design debate into a shared decision. A searchable atlas of laws in 13 categories, matched to the product you're building, with dark patterns documented so they're easier to refuse.
View project§03 Toolkit
Everything in its place before the work begins — seiton, the second S.
§04 Three working principles
I follow the design thinking process - loosely, on purpose. A project can enter at any phase, with any method. The constant isn't the sequence; it's finding the common ground where what users need and what the business needs overlap. That overlap is the product.
I was taught the Japanese 5S principle during my mechanical engineering degree. It stuck - it's the quiet influence behind this site, it's why I build design systems, and why I built two Figma plugins to automate the parts teams keep redoing by hand.
I draw caricatures. A good one hinges on finding the feature that makes a person unmistakably themselves - and giving it the spotlight. Products are no different: like faces, every good product has features that make it stand out. The job is to find them, and design so they're impossible to miss.
§05 Career · 2018 → today
From factory floors to AI platforms - each stop added a layer the next one needed.
MIT Institute of Design · 2018–2020
The pivot. Mechanical engineering taught me how systems are built. MITID taught me to point that thinking at people instead of machines.
+ the foundation: systems thinking, redirectedTATA DISQ–GODAAM · ISB Hyderabad · 2019–2021
Learned the ground floor of the craft: primary research, user interviews, and opportunity framing at GODAAM; then research strategy for ISB's digital transformation - where user problems first met business strategy.
+ added: research rigour & business framingInfosys-WONGDOODY · 2021–2022
First lead title. Delivered B2B and B2C portals, mobile apps, MVPs, and dashboards - owning UI estimation, and building and maintaining design systems across projects.
+ added: leading delivery & design systemsLink Innovation · 2022–2023
Stepped beyond screens. Led the Tanishq billing engagement end to end, co-facilitated a 5-day design sprint to an MVP, and built a workshop module that expanded the firm's own offerings.
+ added: service design & facilitationDeloitte · 2023 – today
Enterprise scale. A major bank's web and mobile revamp, approval systems for a global energy company, and an AI campaign platform - with its design system built from scratch.
+ added: enterprise scale & AI productsI didn't start in design. I started in mechanical engineering, where I learned how systems are built. Somewhere between the machines, I noticed I cared more about the people using them. A Master's in Design Management at MIT Institute of Design made that official.
The early years were about learning to listen properly: primary research and user interviews at TATA DISQ's GODAAM initiative, then research strategy at ISB Hyderabad - my first taste of tying what users struggle with to what a business needs to decide.
At Infosys-WONGDOODY I got my first lead title and the responsibilities that come with it: estimating work, shipping B2B and B2C portals and dashboards, and maintaining the design systems underneath them. Then Link Innovation pulled me out of the screen entirely - leading a service design engagement for Tanishq, facilitating sprints and workshops, designing processes instead of interfaces.
Since 2023 I've been at Deloitte, working at enterprise scale: a major Indian bank's digital revamp, approval systems for a global energy company, and an AI campaign platform whose design system I built from scratch. The through-line, looking back, was there from the factory floor: find the system inside the mess, and make it one everyone can use.
§06 Off the clock
I started in mechanical engineering, where I discovered I cared more about how people use machines than how they're built. That led to a Master's in Design Management at MIT Institute of Design, and then five years of product work across Deloitte, Link Innovation, and Infosys-WONGDOODY - banking, energy, retail, and AI platforms.
The work I keep choosing has a shape: a complex system, many stakeholders, no single source of truth - and a team that needs one. I like being the person who draws the map.
Away from the desk, I'm usually outside - trekking through Sahyadri monsoon fog, cycling into hills, or sitting very still beside a stream. I go a long way to slow down, and I've learned to notice small things there: a ladybird on a leaf, the one feature that makes a face. That's also why I draw caricatures - cute, slightly fantastical versions of real people, drawn with affection.
I have an active interest in psychology and how people make decisions. And I sing, exclusively for an audience of one.
§07 In their words
Three people who've actually worked with me - not read my case studies.
Prathamesh has a natural inclination to explore ideas beyond the obvious. He regularly demonstrates the ability to think outside the box and approach problems from fresh perspectives.
Juriani Yo User Experience Architect, Enterprise UX Managed Prathamesh directly
A highly creative and strategic thinker - he comes up with ideas that are both effective and engaging, and understands exactly how to craft messages that resonate with the target audience.
Shubhra Salwan Product & Service Designer Studied together
Calm, composed, and enhances the creative process with nuanced insights. Very few designers have his practice of stress-testing a solution - playing devil's advocate on his own idea - before committing to it.
Chandana Kashyap UX Designer, ex-WONGDOODY (Infosys) Worked together on the same team
§08 Contact
